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1. McCain, Abby, “28 Critical Customer Retention Statistics 2023: Average Retention Rate by Industry,” published January 16, 2023, last accessed November 28, 2023, www.zippia.com/advice/customer-retention-statistics.

2. Wells, Stacy, “Word of Mouth Statistics and Key Insights for 2023,” Roster.com, last updated September 21, 2023, last accessed November 28, 2023, https://www.getroster.com/blog/word-of-mouth-statistics/.

3. ^”The National Institute on Aging: Strategic Directions for Research, 2020-2025,” National Institute on Aging, last accessed November 28, 2023, www.nia.nih.gov/about/aging-strategic-directions-research

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